Not only the perspective of the designer but also the perspective of the user is important for experience design. In some cases, it is not as easy as it seems. “How to eat sushi and sushi bar etiquette… that’s what this document is about. Its target audience are non-Japanese people who enjoy sushi but aren’t familiar with the customs and traditions that make for an outstanding dining experience. If you enjoy sushi, or if you think you’d like to give sushi a try, this document is for you.” – By Eugene Ciurana.