Chefs are a lot like hardware hackers. Both geek out, absorbing the specs of (vegetables|technology) for the purpose of creating something that nobody else has: (innovative food|new machines). So what happens when the kitchen becomes a hack lab? Something delicious. Something geeky. – And what if being a designer for user experience is like being a chef? FH: Towards an anarchist food aesthetic.
The ‘user’ is the centre figure for user experience designers. Tradition, a sense of place and simplicity are the ‘leitmotives’ of great meals and diners. How they play a crucial role for food addicts is the topic of this magazine.
Mark Hurst (Good Experience) refers to an article which suggests that the experience of drinking wine is determined less by the wine itself and more by the consumer’s own expectations for the wine. Another article suggests that “the apparent origin of (a) wine affects the perception of a restaurant’s food and even the probability that the customer will return.”