Or how designers and design thinking could add value to the food industry at large.
“The Food & Eating Design Lab (director Rick Schifferstein) brings together designers and researchers with stakeholders in agriculture, the food industry, the hospitality sector, health professionals and any others who try to improve people’s interactions with their daily foods.
(…) food consumption issues could benefit from innovative thinking and design solutions to face these important everyday challenges. However, the contribution of designers to innovation in the food sector thus far seems to be relatively small. Up to now, the food industry seems quite unfamiliar with the ways in which designers operate and may be unaware of the added value they may have.”